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For example, Icon needed their logo to fit on the bottom of a snowskate. The folks at both Evernote and Icon were able to come up with logos that keep the cornerstones of logo design top-of-mind. This process will help you defend your work without being defensive—If you’re a logo designer. Now, sketching logos might be time-consuming, so it’s important to take breaks and let your ideas mature and develop in the back of your head. In the brainstorm step, based on the discovery and research performed, I simply start outlining my strategy for generating logo ideas. And this is because logo design is not art, so we shouldn’t just start coming up with logo ideas out of thin air relying purely on our sense of aesthetics.
Create drafts and get feedback
Creating a nice logo is admirable, but designers should also consider how to equip clients with a simple strategy for using a logo effectively. One way of doing this is to ask clients at the start of a project if they would like a basic style guide. While it’s important to follow a tried and true logo development process, there must first be a clear understanding of what makes a logo successful. The blank canvas that exists at the start of a logo design project isn’t a license for creative excess. In order for a logo to be a good brand ambassador, it must adhere to a few trusted principles.
Choosing the Right Colour Palette
Logo Design Process: Brand Values, Iterations, and Octavia — a Mascot - hackernoon.com
Logo Design Process: Brand Values, Iterations, and Octavia — a Mascot.
Posted: Tue, 12 Jan 2021 08:00:00 GMT [source]
Final word about delivery—remember to always underpromise and overdeliver—I’ve done so by providing my client with an extra logo animation. You need to remind your client that only after a logo is officially adopted, we can really embrace it and attach a meaning to it. By now, you should have a lot of criteria for what could and what could not work for your client.
From Concept to Reality: A Guide to Logo Development
Several chosen colour palettes will be integrated into the design to see what feels like the most assertive approach. It can be hard to describe ’themes’ or colours in words, so we recommend the client send us some visual inspiration if they can. We look into the existing business (unless it is a brand new startup) and uncover where they are currently regarding Branding overall. – About the Project – If you have an existing brand/identity, why isn’t it working for you? Describe your brand’s desired look and feel using five adjectives or short phrases. It’s important to note that animation should be used sparingly and thoughtfully.
Our fifth and final phase will help you ensure it stays that way. Our designers mentioned that certain principles of color theory can be especially helpful for logo design. Different colors evoke different emotions and behaviors, helping you create the desired emotional response from your audience.
This step is fundamental as it gives you a preemptive indication of how consumers will perceive your brand. Take the feedback and consider incorporating these ideas into your final design. You want your business logo design to communicate your brand’s personality. For that to happen, you first need to outline your brand’s core personality.
Avoid overcrowding the logo with excessive details and ensure the shapes and symbols are easily recognisable. Ultimately, this part of the logo design process involves many comparison prints that can be considered on one page. To illustrate the importance of a well-designed logo, let's consider the case of a small bakery in a crowded city. The bakery had a generic logo that blended in with the rest of the competition.
The brief is used to tell the designers the main information on the project, the goals and objectives, the requirements and wishes of the client. If the logo fails to accomplish any of the above tasks, it needs to be redesigned based on marketing analysis and a reappraised design concept. Are you going to include animals, objects, scenes or people within your logo? Not all logos have imagery to help convey their brand message, but some do. You may want to gather a list of potential illustrations that could be included within the design.
Mascot logos feature illustrated characters to personify a brand with a fun and friendly image, ideal for brands seeking a light-hearted and family-friendly appeal. A great logo is instantly recognizable, memorable, and closely connected to your brand’s core values and ideas. Just sit back and think about it, what logos are simply unforgettable? The first that comes to mind for me are iconic logos like Apple, Coca-Cola, and Nike.
Read on for logo design best practices, helpful tools, and a step-by-step guide to creating the perfect logo. When designing your logo, you can make a powerful impact on how your brand is perceived. To get your logo right, you’ll need to have a firm grasp of your market, buyer personas, and your company’s ethos. This is all information that is great to include in a brand style guide. The real challenge lies in interpreting and acting on client feedback.
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However, I use my proprietary brand strategy framework that I run with my clients prior to embarking on any design work. Some designers will just send a branding questionnaire or have a more informal discovery phone call. Now, different designers will go to different extent with the discovery phase. Before you actually open up the Illustrator and start playing with type, color and shape—you must first brief the client and create a foundation for your creative exploration.
But either way, you won’t even know there’s a choice to make unless you research other logos in your industry first. Some clients know exactly what logo they want and give you all the information you need to produce it without you having to ask. One situation where this can be the case is when your client is also a designer, or has extensively worked with other designers in the past. Some clients, on the other hand, only know that they need a logo and would rather leave the rest to you. It comprises several logical blocks (marketing, design, administration).
Some examples of generic fonts are Times New Roman, Lucida Handwriting, and Comic Sans. These fonts will only work against you and your company by making you less memorable. Distilling your brand story into a logo will be a challenge, and you should expect mistakes along the way.
The strongest logo concepts will be collated into a client presentation document at this juncture. Once we have some rough ideas for the logomark, we will start thinking about how the company name will be represented through the logotype. Even though ‘fax’ as a medium is dying out, a great logo design must have the ability to look good in any format, in any output. Inspired by this concept, I further refined the design by incorporating subtle curves and lines to depict the intricate details of the leaf.
